Kuala Lumpur, Malaysia
Korea Wallpaper
Challenges
Struggle to attract traffic for their ongoing giveaway campaign as well as gain more followers on TikTok.
Results
A. More than 1200 redemptions in 3 months
B. Increase in number of followers from 90+ to 26K+ in 3 months and 1M views for reels
C. Cost per redemption dropped significantly, from RM50 to RM6, maintaining cost per follower consistently below RM0.40
Marketing Strategy
Utilise targeted Meta and TikTok Performance Marketing, coupled with strategic influencer partnerships and captivating visual content, to significantly boost traffic for the giveaway, expand TikTok followers, and elevate brand visibility, all while driving down costs and maximising campaign impact.
Deliverables
A. Design end-to-end marketing Funnel
B. Meta Performance Marketing
C.TikTok Performance Marketing & TikTok Live
D. Messaging Automation
E. Influencer Marketing