Selangor, Malaysia
Coco Loca
Challenges
Faces difficulties in launching new product campaigns, generating franchise inquiries, and executing online-to-offline marketing campaigns.
Results
A. Exceeded the limit set by the client for product launching campaigns, with cost per message less than RM2 (RM 90 for 70+ Messages)
B. Managed to achieve a cost per message of RM0.14 for their Sibu Grand Opening Campaign
C. 40+ franchise enquiries under RM2000
Marketing Strategy
Develop a comprehensive marketing funnel to support new product launches, franchise inquiries, and online-to-offline campaigns. Utilise targeted Meta Performance Marketing, coupled with effective message marketing and engaging graphic design, to drive conversions and maximise ROI across channels.
Deliverables
A. Design end-to-end marketing Funnel
B. Meta Performance Marketing
C. Graphic Design Planning
D. Shopee Shop Setup
E. Message Marketing Planning